State of Independence 2021

With the state of the world, more and more individuals are quitting their traditional 9-5 to lead a path that’s more atune with their flexible, ever-changing lifestyles.

Contra surveyed over 10,000 independents across the globe to answer the most common questions about the world of freelance. The goal was to educate and inspire new and experienced independents on the ins and outs of freelancing- what tools are used, how they work, and so much more.

As an independent during a pandemic, there was no question that freelancing was the route I needed to take in order to succeed and become financially stable. It was crucial to channel this energy in the copy for this microsite.

The Statistics

Unlike Contra’s online presence, it was important to keep the copy straightforward and easy to understand to offset the analytical tone of the statistics. The idea was to channel our inner thought leader in the freelancing space.

The Bigger Picture

This microsite is more than just a fun, flashy, interactive site that showcases data. It’s meant to inform and inspire the reader that the route of independence is a feasible one. These lines of text that take up the entirety of your screen serve as gentle, yet powerful reminders that the world of freelance is changing for the better.