We reimagined how we displayed content on Contra because there were too many identities, and eventually rebranded and merged all content to Contra’s own blog- The Contrarian. Inspired by key elements from blogs by SuperHi, Canva, and Figma, I collaborated with my manager, Engineering leads, and the Head of Creative to create features that helped users distinguish the blog from a standard profile- filter tags, promotional callouts, and author sections to name a few.

Engineers worked to merge all content to The Contrarian- from community features, success stories, and product guides, this was a reader’s one-stop-shop to learn more about Contra and the world of freelance.

While Contra is Independent-first, there was a lack of Client-based content on the platform. During my last few months at Contra, I researched and wrote SEO-based long form content about hiring a specific role based on Contra’s most popular user types.